“What we need for the growth of our music industry is not expediency but rather the syndrome within the market”.
The music industry’s straight shooter Cho PD slammed the practices of album ‘Bulk buying’, believed to be practiced by certain labels. He didn’t name the label in specific nor did he point his finger to a specific group, but his statement is sure to make quite the controversy in the coming days.
The album bulk buying is a form a scam believed to be practiced by some of the labels, it is sometimes carried out with the help of their fan club or they hire a 3rd party who does the buying for them. The labels then win the 1st place on TV music programs with their groups and they put their name out there, winning endorsement deals, TV contracts and so forth. Many industry insiders attest that it’s a secret that everyone knows, but the judgment is still out there.
Cho PD is not only a rapper himself but he’s also the producer of the group ‘Block B’. He stated on the 16th, “I want to talk about bubbles and bulk buying”.
If you go to record retailers or to concerts (he means TV music program pre-recordings), you feel the reaction of the audience on hand right away. Someone wins #1 on the chart but the reaction of the audience is rather cold, I ask if that isn’t the sign of bubble”.
He continued, “You can make bunch of TV appearances and even buy albums both in physical and in digital format in bulk, but that’s only on the surface and it’s not a real success, so it can’t continue. The bubble pops in a year or two, so in a way it doesn’t even need to be criticized”.
Cho PD laments the fact that singers need to be good in variety and even debut as actors to thrive in the industry.
Cho PD ended his statement saying, “It is important to get closer to the public with activities outside of music such as making TV appearances. However, you have your priorities backwards if you are trying to become the best (singer) with only those activities”.
Source: StarIn via Nate
